eHarmony is very different, both in the sign-up and matching process.

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To join eHarmony is quite a challenge. There is a questionnaire to start with, and you do not know how much the subscription is until you have completed the questionnaire (though there are researchers who have set up trial memberships to find out, and published their findings on the web).

What may be a concern though is that with eHarmony’s questionnaires concerning lifestyle and income level before you know the subscription level, they may well set a particular individual’s subscription level based on the answers given. Without transparency, how can anyone tell? Other sites, such as MyMatchMature or DatingDirect are quite upfront about subscription levels.

Questionnaire
Well, what about the joining process? With most sites this is relatively straightforward and speedy – MyMatchMature has two steps and you can enter as much detail as you want. No doubt eHarmony would say that several hundred mandatory questions about likes/dislikes/ personality type and so on will improve the match and their success rates, with a benefit to their subscribers, and that is fair enough.

I ploughed through the process (somewhat tongue-in-cheek) and was then told that there were no suitable matches. Of course, the several hundred personality type test questions may well have identified me as a poor prospect (and the techniques are such that false answers can be identified) or a lurker. If the matching is so specific, then serendipity is removed, and I think that there has to be some serendipity in the online dating process.

Then, there is eHarmony’s killer question at the end – ‘Have you used an online dating agency before’? Generously, I would say that this is purely for market research, though a cynic might say that eHarmony’s approach is so radically different that potential customers who have used other sites may have issues with the customer experience (which I cannot comment on as eHarmony was ‘unable to provide you with a service’).

Matching Approach
eHarmony’s matching approach is based on extensive psychological research, the profiling techniques used are based on those which are in widespread use in the professional and commercial world, and the founder of the business has great expertise in that area. But, it is quite a different approach to the matching process used by other agencies. eHarmony offer you matches based on your personality profile and interests. Their approach is based on extensive data analysis of married couples using regression analysis (a technique to measure linkage of features to results). This is a proven and widely accepted analytical method.

Personal Data
Finally, having failed to be accepted as a subscriber, I am very glad that I did not complete the personality inventory questions with complete truthfulness, otherwise my personality profile would be onfile in eHarmony’s database. At the end of the process eHarmony does offer a printout of the personality findings, but the actual button to obtain it was not offered on my screen.

Features
The features offered by eHarmony (as far as external research has been able to determine) do not appear to be any different (and perhaps even less in scope) than other sites such as MyMatchMature offers. Some features, for example, Starsign compatibility, are important to some people (that is, they can use this to search for members). This does not appear to be a feature of eHarmony’s site, and obviously it is their right to define their service offering.

Limitations
So, they claim that they are able to predict with great accuracy the best matches for people. Of course, this data relates to heterosexual couples, and so eHarmony does not offer its services to people looking for partners of the same sex. This has been subject to successful legal challenge in the US.

Local Version
eHarmony has been heavily promoted in the UK, and intriguingly claims on its site that it has been “Scientifically adapted for the UK in collaboration with the Oxford Internet Institute at the University of Oxford”. I do not know if that means that the analytical method has been changed. The Oxford Internet Institute is ‘devoted to the impact of the Internet on society’.

In Conclusion
So, all in all, if you are looking for a heterosexual partner, have the stamina to wade through the questionnaire and are prepared to put your full personality inventory into their database, without knowing the cost in advance, then give it a try. They are undoubtedly successful and ranked number 3 on one listing I saw. I do know, with direct experience, that the more normal agencies do work well also.

© 2010 Phil Marks

What do we mean by Mature?
Slightly different from ‘senior’ which has more of an age implication, though the two terms usually apply together. We don’t in general mean people who are looking for a partner much older than themselves (this is relatively unusual and a specialised dating area).

By ‘mature’ we mean people who have reached a stage in life (which may not be age related ie senior) when they have experienced one or maybe more serious long term relationships – they probably have children, and very probably a divorce (or two, even more) in their history. They have worked for a living and learned the lessons of the workplace – indeed their career might still be continuing or even ended. They are looking for a partner who is round about the same age or of the same generation and they have a fairly well developed idea of the kind of person they are seeking – their attributes, habits and interests – eg tall, blue eyes, own teeth, likes travel and clubbing and so on.

In terms of age they are probably over 30 and maybe a lot older, though bear in mind that there are people who can be mature (using our definition) even in their mid twenties.

So, they have a rich collection of ‘baggage’ – lessons learned, a seam of good and bad memories, probably family and established community relationships and networks.

Contrast this with people who are generally younger and still looking for the ‘right’ person. Their career might not yet be established, and with social and community networks being less set in stone they are more able (and probably more flexible) about moving home and trying out new ideas. They probably have less well-defined ideas about what they are looking for in a partner.

How is Mature Dating Different?
Usually, mature people engaging in the process have relationships which have ended, and quite often with pain attached. This pain will have bred caution and a natural desire to avoid similar situations again. For example – boredom in a relationship, infidelity, addictions of one sort or another (drugs including alcohol, gambling, sexual addiction even sports), unpleasant personal habits, lack of shared interests. Quite often there will also be a desire to avoid people who remind them of their ‘ex’.

Also, we have the simple fact that getting to know someone really well takes time – there is so much more personal history to exchange. It can be quite wearing meeting a new person every week and listening to their painful divorce history and about their family issues takes energy. Taking that forward further, we come to the point where two family networks are being melded – that is a lot to absorb and manage.

Further, as we said earlier, mature people tend to be older and see life as more finite and probably ‘passing by’ more quickly. Therefore there can be a pressure to ‘get on with it’. This is in conflict with the caution bred out of pain.

Some mature people may have a sense that they have already experienced the ‘real love of their life’ and this could get in the way of a successful new relationship because the standard by which it is being measured (ie their ‘real love of their life’).

Finally, there is availability of time. With family and social networks on both sides, it can be challenging for some to find time for the dating process and developing a new relationship. This can be extremely frustrating for some people, and if you are serious about finding a new partner then you will have to set aside serious amounts of free time. This means that you may have to reconsider your priorities in other areas. After all, showing flexibility is about demonstrating a positive attitude to a potential partner and the importance of that desire to find a partner, in your life.
(c) 2010 Phil Marks